Strategic thinking
Are you struggling to see the wood for the trees? Could you benefit from a fresh pair of eyes and an expert perspective?
To build relationships and loyalty with your target market, you need to be clear and consistent in all your communications. I’ll ease that process by articulating your brand strategy, characterising your personality, defining your tone of voice and prioritising your messaging.
Digging into your brand anatomy
In plant anatomy, botanists study how individual cells and structures work together to help plants survive and thrive. My similarly structured approach makes sure all your brand components are adding value and helping you achieve your goals. The brand anatomy model captures where you are now, where you want to be and what you need to do to get there.
Crafting your messaging frameworks
You may have multiple audiences and communication channels, internally and externally, B2B and B2C, each with slightly differing needs. To ensure your communications are consistently on brand, I’ll create an easy-to-use messaging guide that tells your brand story, prioritises your sales points and provides practical writing tips.
Developing your tone of voice
While your messaging framework outlines what you want to say, your tone of voice refers to how you want to say it. This is where perception comes to the fore - what impression do you want potential customers, suppliers and future employees to have of you? I’ll define your verbal identity and create a set of guidelines to help your people write better and more impactful, on-brand copy.
Generating brand names
As a word nerd I have a penchant for naming — whether it’s for a company, product, service or widget. Some businesses like to work collaboratively, in which case I can run naming workshops with teams of internal decision makers. Alternatively, I can provide you with suggestions and work with you to narrow down options, then follow up with initial trademark and domain checks. Please bear in mind you’ll still need legal advice to register the name officially.
Mastering your manifesto
Do you need a rallying call to get customers, investors or future employees to buy into your vision and values? A public statement that clearly expresses your purpose and beliefs? I’ll craft a pithy, powerful statement that connects you with your audience on an emotional level.
Personifying your personas
My background in screenwriting for film and television has taught me how to write characters that are recognisable and true to life — warts and all. When customer personas are fully formed like this, they’re more memorable, helpful and easier for everyone to identify with.
Training your teams
To embed your organisation’s brand tone of voice I can put together and deliver bespoke training for your people. Popular topics include writing effective emails, chat and FAQs and flexing the voice for different audiences.
Fancy a chat?
Whether you’re an established business or a multinational agency, a funded start-up or a sole trader, I’d love to discuss how I can support you as your brand launches, evolves and diversifies.