Carina has two outstanding skills…
…she has an exceptional understanding of brands. Much of it based on deep research and analysis, however, it’s matched with a remarkable feel and lots of magical instinct.
Secondly, she’s able to transfer all of this information and experience into clear and concise words.
Oh and thirdly, she’s fast!Mark Cramphorn
Carina supported us to plan, draft and finalise content for two significant concurrent corporate reports. In the early stage of the project, she helped identify the strongest content and asked pertinent questions. Carina was particularly talented in taking long, technical content and redrafting in order to make it simpler and engaging for readers, while maintaining the critical key messages. Throughout the project she was very responsive, flexible to our changing timelines and incredibly patient as we went through the drafting process. Carina was a delight to work with and I would highly recommend her.Hannah Cornick
Carina’s talent really shows in the copy she delivers. It manages to be both full of character yet pleasantly simple for the user to understand – a hard balance to get right. Her attention to detail and commitment to high standards means that she only produces the very best. She’s also extremely well-organised, consistent, professional and reliable, which makes her very easy to work with because don’t have to worry about whether she’ll deliver the right copy or chase her to meet deadlines. She’s friendly and patient, but also proactive and flexible. I’d love to work with her again.Annabel Else
I have worked with Carina on a regular basis over the past three years at Tesco, Dunelm and Wickes. She is creative, thorough, incredibly responsive and the work she produces is of a very high standard. I have the utmost trust in her delivering and would highly recommend her.Mandy Minichiello
Carina’s led some brilliant Tone of Voice workshops for us – helping us create a brand voice, develop a persona and then (crucially!) showing us how to apply that persona in the real world. Carina’s experience and knowledge is unrivalled but best of all she knows how to impart that experience while having fun. She’s the queen of grammar, a talented copywriter and a total star!Nick Herbert
I worked very closely with Carina on numerous projects and I couldn’t rate her more highly. Carina is an amazing copywriter who is able to turn her hand to anything. She takes the time to understand the brief, the tone of the brand and does everything she can to get into the right character. Once the work is executed, it is done quickly, thoroughly and to a very high standard. Carina likes to be involved in and add to the creative process which makes her absolutely key to a project team and making ideas happen. It wouldn’t matter if it was for a low budget dog food or a high end banking application, her methods are still the same.
Carina is a thoroughly lovely, funny and caring person and loved by all who work with her (except when she keeps correcting your grammar….which she often does!). She was a great support to me throughout some tricky projects and somebody who I would consider to be a friend.
An absolute pleasure to work with and I hope to work with her again in the future. She would be an asset to any company who want to do high quality work.Michelle McCance Browne
I’ve seen Carina deliver time and again for clients both in an agency setting and in her own successful freelance business. She’s a smart, fast and adaptable writer. The breadth of her output is testament to her nimble mind and flexible approach. She’s as at home writing scripts and generating product names as she is tackling complex strategic briefs and creating content for websites. Hire her and you benefit from all her experience as well as her creativity. Plus she’s a pleasure to work with. It’s a no brainer!Emma Lawson
I’ve been working with Carina for over 2 years now. She is a true professional when it comes to tone of voice definition, transcreation and, of course, regular copywriting and SEO optimisation in a global and local context. No need to mention that she has never let me down when we’ve had urgent deliveries or important client meetings. Only regret: I’ve only managed to get her over to Hamburg once 🙂Tillmann Kühn
Carina was invited to create a bespoke Tone of Voice workshop for ADP ahead of a major redevelopment of our company website.
For this project we needed to dig deeper into our brand vision and values, creating a common linguistic style for the practice that would enable us to genuinely speak with one voice: something we have really struggled with in the past.
Carina is immensely professional, and took time and care with her preparation for the workshop. We agreed a clear structure for the day, breaking down sessions into bitesize chunks, blending copywriting theory with practical exercises to help keep us engaged. She guided us through the process (which was unfamiliar to some of our attendees) and was always on hand to offer a professional opinion. Her views were never imposed, but were there to give us confidence in our own decision making.
Her post workshop summary – complete with homework(!) – was swiftly supplied so we could maintain momentum.
Carina is a confident, authoritative, patient and engaging presenter. Her contribution to our project has been absolutely invaluable in getting us off to the best start.Sarah Birkby
I’ve had the opportunity to work with Carina on a string of consecutive projects. She has always been thorough, straight and consistent in all her work. Her ability to understand strategy is a very distinct trait of hers and it makes it so much easier to brief her and get the needed results. We’ve been in the midst of translating a 100 year old German brand into digital and she has proven capable of creating a unique language for digital in owned and paid media. It has been an absolute pleasure to work with her. I would recommend her gladly to anyone who needs a copywriter who is more than a mere writer.Nita Sederholm