Carina’s talent really shows in the copy she delivers. It manages to be both full of character yet pleasantly simple for the user to understand – a hard balance to get right. Her attention to detail and commitment to high standards means that she only produces the very best. She’s also extremely well-organised, consistent, professional and reliable, which makes her very easy to work with because don’t have to worry about whether she’ll deliver the right copy or chase her to meet deadlines. She’s friendly and patient, but also proactive and flexible. I’d love to work with her again.

Annabel Else

Formerly Content Lead, Kingfisher Digital

I’ve been working with Carina for over 2 years now. She is a true professional when it comes to tone of voice definition, transcreation and, of course, regular copywriting and SEO optimisation in a global and local context. No need to mention that she has never let me down when we’ve had urgent deliveries or important client meetings. Only regret: I’ve only managed to get her over to Hamburg once 🙂 Tillmann Kühn

Director, CRM, DDB Hamburg

Carina’s led some brilliant Tone of Voice workshops for us – helping us create a brand voice, develop a persona and then (crucially!) showing us how to apply that persona in the real world. Carina’s experience and knowledge is unrivalled but best of all she knows how to impart that experience while having fun. She’s the queen of grammar, a talented copywriter and a total star! Nick Herbert

Director, Adexchange

Carina was lovely to work with – very open to discussion and collaboration, with a lot of patience on a difficult brief! Carina was an enormous help during a huge project, and turned around everything on time to ensure we met promised deadlines. Proactive and cheerful, I would happily work with Carina again and recommend her to others. Rosie Percy

Social Media and Content Partnerships Editor, Business Insider UK

Carina was always a delight to work with as she understands the value of microcopy and simplifying everything down for the user. She is a great manager and is really respected by her colleagues and peers at Dare. She is insightful, meticulous and professional. Not only that, she’s fun and a great addition to any creative team. I can’t recommend her highly enough. Martina Costello

User Experience Manager, Sapient Nitro. Previously at Dare

I have worked with Carina on a fairly tricky piece of brand work for Kiddicare. She is thorough, incredibly responsive and the work she produces is of a very high standard. I have the utmost trust in her delivering and would highly recommend her.  

Mandy Minichiello

Senior Brand Manager, Kiddicare

I’ve had the opportunity to work with Carina on a string of consecutive projects. She has always been thorough, straight and consistent in all her work. Her ability to understand strategy is a very distinct trait of hers and it makes it so much easier to brief her and get the needed results. We’ve been in the midst of translating a 100 year old German brand into digital and she has proven capable of creating a unique language for digital in owned and paid media. It has been an absolute pleasure to work with her. I would recommend her gladly to anyone who needs a copywriter who is more than a mere writer.

Nita Sederholm

CEO and Co-Founder, Cocoon, New York

I worked very closely with Carina on numerous projects and I couldn’t rate her more highly. Carina is an amazing copywriter who is able to turn her hand to anything. She takes the time to understand the brief, the tone of the brand and does everything she can to get into the right character. Once the work is executed, it is done quickly, thoroughly and to a very high standard. Carina likes to be involved in and add to the creative process which makes her absolutely key to a project team and making ideas happen. It wouldn’t matter if it was for a low budget dog food or a high end banking application, her methods are still the same.

Carina is a thoroughly lovely, funny and caring person and loved by all who work with her (except when she keeps correcting your grammar….which she often does!). She was a great support to me throughout some tricky projects and somebody who I would consider to be a friend.

An absolute pleasure to work with and I hope to work with her again in the future. She would be an asset to any company who want to do high quality work. Michelle McCance Browne

Freelance Digital Producer, previously at Dare