Content strategy

If you’re at the early stages of launching your business, or you’re about to undergo a major overhaul, I can help you plan your content to ensure you’re delivering the right messages to the right people at the right time.


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I can analyse your existing, or intended, content against your competitors’ to identify gaps and lay out a plan for future content development.

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Tone of voice

I can help you define your tone of voice and recommend how to flex it to different situations and audiences. If needed, I can also train your team in how to use it.

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I can help you come up with new names for your product or service that take into account competitive brands, existing trademarks and URL availability.

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With my screenwriter training, I’m able to build three-dimensional character profiles to help you define and communicate your different audience segments.