Strategy

If you’re at the early stages of launching your business, or you’re about to undergo a major overhaul, I can help you ensure you’re delivering the right messages to the right people at the right time.

 

Lab coat with pens

Brand strategy

I’ll work with you and/or your team to unpeel the layers of your business, building a brand ‘onion’ that defines your purpose, vision, mission, values and positioning.

Speech bubble

Tone of voice

I can help you define your tone of voice and recommend how to flex it to different situations and audiences. I can also train your team in how to use it.

No Name Street Sign

Content planning

Once you’ve agreed your strategy, I can pull together a content calendar to schedule your site content and social media for the weeks and months to come.

Toy characters

Training

I can work with your customer-facing teams to improve their written communications – from general best practice to conveying messages to different audiences.

Lab coat with pens

Gap analysis

I can analyse your existing, or intended, content against your competitors’ to identify gaps and lay out a plan for future content development.

Speech bubble

Research

The most constructive feedback comes from asking the right questions. I can build your online surveys or help you prepare stimulus for qualitative research.

No Name Street Sign

Naming

I can help you come up with new names for your product or service that take into account competitive brands, existing trademarks and URL availability.

Toy characters

Personas

With my screenwriter training, I’m able to build three-dimensional character profiles to help you define and communicate your different audience segments.