Where I am now

Carina_photoIn November 2011 I made the decision to leave Dare and go it alone as a Freelance Senior Content Writer and Brand Strategist.

Having just been awarded a Distinction in my Masters in Screenwriting for Film & TV at Royal Holloway, I knew I wanted to spend less time commuting and more time writing.

I now work mostly from home, with a broad range of UK and international clients and agencies.

Home is a ridiculously quiet village in Oxfordshire with surprisingly good broadband. If needed, I can travel into London relatively easily for meetings but find I get better work done, faster, when I’m writing – in silence – at home.

With only a village shop nearby – and no hope of a cheeky sushi – I can spend my lunch hours walking my dogs and cogitating over whatever I’m working on.


How I got here

aged5My career has spanned both sides of the client-agency divide and this dual perspective has given me valuable insight into both worlds. Over the years I’ve been lucky to have worked with some of the industries’ best brains and most creative minds.


My most recent permanent role was as Head of Copy at Dare, an agency I’d worked at a few years earlier as Marketing Manager. I’d left to move to Oxford, where I became Marketing Controller at Fox FM, but was somehow lured back to London for a second stint. Coincidently Fox FM itself was a return to familiar territory having spent many happy years as Marketing Manager of Capital Radio in London.   

I’ve always had a keen interest in media and have been lucky enough to work at several high profile, and highly successful, businesses: BBH (Business Development Manager), Capital Radio (Marketing Manager), AMV.BBDO (Freelance Consultant), Channel 4 (Marketing Manager at FilmFour) and Sticky Content (Director).

For a more detailed biography, visit my LinkedIn profile.