Content strategy

If you’re at the early stages of launching your business, or you’re about to undergo a major overhaul, I can help you plan your content to ensure you’re delivering the right messages to the right people at the right time.

 

Lab coat with pens

Research

I can analyse your existing, or intended, content against your competitors’ to identify gaps and lay out a plan for future content development.

Speech bubble

Tone of voice

I can help you define your tone of voice and recommend how to flex it to different situations and audiences. If needed, I can also train your team in how to use it.

No Name Street Sign

Naming

I can help you come up with new names for your product or service that take into account competitive brands, existing trademarks and URL availability.

Toy characters

Personas

With my screenwriter training, I’m able to build three-dimensional character profiles to help you define and communicate your different audience segments.